Yanzhe Liu

Yanzhe Liu

Wuhan Donghu University - Wuhan / China
Business & Management / Marketing
AD Scientific Index ID: 5866300
武汉东湖学院
person_outline Yanzhe Liu's MOST POPULAR ARTICLES
1-) Effects of digital orientation on organizational resilience: a dynamic capabilities perspective Journal of Manufacturing Technology Management 35 (2), 268-290, 2024
2-) Successful implementation of value-based selling: a value co-creation and dynamic capabilities perspective Journal of Business & Industrial Marketing 36 (3), 372-389, 2021
3-) Exploring the impact of online and offline channel advantages on brand relationship performance: the mediating role of consumer perceived value Behavioral Sciences 13 (1), 16, 2022
4-) Value-based selling capability: antecedents and implications for B2B sales performance Journal of Business-to-Business Marketing 30 (4), 395-418, 2023
5-) How brick-and-mortar retailers and grocery delivery platforms influence purchase intention? International Journal of Retail & Distribution Management 51 (12), 1677-1697, 2023