Yasemin Boztug

Yasemin Boztug

Georg-August-Universität Göttingen - Göttingen / Germany
Business & Management / Marketing
AD Scientific Index ID: 1758716
University of Göttingen
person_outline Yasemin Boztug's MOST POPULAR ARTICLES
1-) Impact of health-related claims on the perception of other product attributesL Lähteenmäki, P Lampila, K Grunert, Y Boztug, Ø Ueland, A Åström, ...Food Policy 35 (3), 230-239, 20102492010
2-) Conducting mediation analysis in marketing researchCL Demming, S Jahn, Y BoztuğMarketing: ZFP–Journal of Research and Management 39 (3), 76-93, 20171242017
3-) An integrative conceptual framework for analyzing customer satisfaction with shopping trip experiences in grocery retailingL Esbjerg, BB Jensen, T Bech-Larsen, MD de Barcellos, Y Boztug, ...Journal of Retailing and Consumer Services 19 (4), 445-456, 20121232012
4-) Dual-process theory and consumer response to front-of-package nutrition label formatsSS Sanjari, S Jahn, Y BoztugNutrition reviews 75 (11), 871-882, 20171132017
5-) A combined approach for segment-specific market basket analysisY Boztuğ, T ReuttererEuropean Journal of Operational Research 187 (1), 294-312, 20081052008