Yashar Atefi

Yashar Atefi

University of Denver - Denver / United States
Business & Management / Marketing
AD Scientific Index ID: 5218711
person_outline Yashar Atefi's MOST POPULAR ARTICLES
1-) The future of buyer–seller interactions: A conceptual framework and research agendaM Ahearne, Y Atefi, SK Lam, M PourmasoudiJournal of the Academy of Marketing Science, 1-24, 2022882022
2-) Sales force leadership during strategy implementation: A social network perspectiveB Hayati, Y Atefi, M AhearneJournal of the Academy of Marketing Science 46, 612-631, 2018622018
3-) Attitude toward brand: An integrative look at mediators and moderatorsM Najmi, Y Atefi, SA MirbagheriAcademy of Marketing Studies Journal 16 (1), 111, 2012612012
4-) Does selective sales force training work?Y Atefi, M Ahearne, JG Maxham III, DT Donavan, BD CarlsonJournal of Marketing Research 55 (5), 722-737, 2018592018
5-) Open negotiation: The back-end benefits of salespeople’s transparency in the front endY Atefi, M Ahearne, S Hohenberg, Z Hall, F ZettelmeyerJournal of Marketing Research 57 (6), 1076-1094, 2020362020