Ye Hu

Ye Hu

University of Houston - Houston / United States
Business & Management / Marketing
AD Scientific Index ID: 1631709
person_outline Ye Hu's MOST POPULAR ARTICLES
1-) Resistance to brand switching when a radically new brand is introduced: A social identity theory perspectiveSK Lam, M Ahearne, Y Hu, N SchillewaertJournal of Marketing 74 (6), 128-146, 20106702010
2-) Leveraging Trends in Online Searches for Product Features in Market Response ModelingRY Du, Y Hu, S DamangirJournal of Marketing, 20151382015
3-) Decomposing the Impact of Advertising: Augmenting Sales with Online Search DataY Hu, RY Du, S DamangirJournal of Marketing Research, 20141352014
4-) An analysis of real world TV advertising tests: A 15-year updateY Hu, LM Lodish, AM KriegerJournal of Advertising Research 47 (3), 341-353, 20071282007
5-) A learning-based model for imputing missing levels in partial conjoint profilesET Bradlow, Y Hu, TH HoJournal of Marketing Research 41 (4), 369-381, 20041112004