Yee Heng Tan

Yee Heng Tan

Tokyo International University - Kawagoe / Japan
Business & Management / Marketing
AD Scientific Index ID: 4706218
東京国際大学
person_outline Yee Heng Tan's MOST POPULAR ARTICLES
1-) Crowdfunding digital platforms: Backer networks and their impact on project outcomesYH Tan, SK ReddySocial Networks 64, 158-172, 2021152021
2-) Crowdfunding: Financing ventures in the digital eraSK Reddy, YH TanGfK Marketing Intelligence Review 9 (1), 37, 201792017
3-) Crowdfunding platforms: Ecosystem and evolutionYH Tan, SK ReddyFoundations and Trends® in Marketing 14 (2), 53-172, 202032020
4-) Sustainable funding for small businesses: an investigation into the dynamics of the recurring crowdfunding modelYH Tan, SK ReddyInternational Small Business Journal 42 (5), 641-669, 202422024
5-) Funding by the Masses: Crowdfunding Platforms and Their Disruption of Traditional Marketing FunctionsYH TAN, SK ReddyHandbook of Advances in Marketing in an Era of Disruptions: Essays in Honour …, 20182018