Yeshika Alversia

Yeshika Alversia

Universitas Indonesia - Depok / Indonesia
Business & Management / Marketing
AD Scientific Index ID: 6101697
University of Indonesia
person_outline Yeshika Alversia's MOST POPULAR ARTICLES
1-) Examining push-pull motivation and travel intention for potential travelers in Indonesia using theory of planned behaviour Proceedings of Tourism Development Centre International Conference, 38-48, 2020
2-) Doing quantitative research in education with SPSS Evaluation & Research in Education 24 (4), 305-306, 2011
3-) The influence of customer involvement and engagement on co-creation of services, satisfaction, and loyalty: The case of Software as a Service Innovative Marketing 19 (2), 27, 2023
4-) Sustainable beauty: pengaruh eco-label, product attributes, perceived consumer effectiveness (pce), dan environmental awareness terhadap green purchase behavior INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia 6 (1), 121-137, 2022
5-) The Influence of Online Review on Consumers' Purchase Intention J. Mgt. Mkt. Review 4 (3), 194-201, 2019