Yeyi Liu

Yeyi Liu

University of Leeds - Leeds / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 1392903
person_outline Yeyi Liu's MOST POPULAR ARTICLES
1-) Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouthAB Eisingerich, HEH Chun, Y Liu, HM Jia, SJ BellJournal of Consumer Psychology 25 (1), 120-128, 20153692015
2-) How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachmentY Liu, M Hultman, AB Eisingerich, X WeiAnnals of Tourism Research 81, 102879, 20201262020
3-) Effects of ethical ideologies and perceptions of CSR on consumer behaviorD Palihawadana, P Oghazi, Y LiuJournal of Business Research 69 (11), 4964-4969, 20161252016
4-) Service firm performance transparency: How, when, and why does it pay off?Y Liu, AB Eisingerich, S Auh, O Merlo, HEH ChunJournal of Service Research 18 (4), 451-467, 20151282015
5-) Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C marketsY Liu, T Foscht, AB Eisingerich, HT TsaiIndustrial Marketing Management 71, 147-159, 2018822018