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Yi Bu's MOST POPULAR ARTICLES
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Digital content marketing as a catalyst for e-WOM in food tourism Y Bu, J Parkinson, P Thaichon Australasian Marketing Journal 29 (2), 142-154, 2021 1442021
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Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention Y Bu, J Parkinson, P Thaichon Journal of Retailing and Consumer Services 66, 102904, 2022 1022022
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Online relationship marketing: evolution and theoretical insights into online relationship marketing P Thaichon, G Liyanaarachchi, S Quach, S Weaven, Y Bu Marketing Intelligence & Planning 38 (6), 676-698, 2019 792019
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Digital content marketing as a catalyst for e-WOM in food tourism. Australasian Marketing Journal, 29 (2), 142-154Y Bu, J Parkinson, P Thaichon192021
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Influencer marketing: sponsorship disclosure and value co-creation behaviourY Bu, J Parkinson, P ThaichonMarketing Intelligence & Planning 40 (7), 854-870, 2022102022
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