Yi Liu

Yi Liu

University of Wisconsin Madison - Madison / United States
Business & Management / Marketing
AD Scientific Index ID: 5270820
person_outline Yi Liu's MOST POPULAR ARTICLES
1-) Implications of revenue models and technology for content moderation strategiesY Liu, P Yildirim, ZJ ZhangMarketing Science 41 (4), 831-847, 202252*2022
2-) Unintended consequences of advances in matching technologies: Information revelation and strategic participation on gig-economy platformsY Liu, B Lou, X Zhao, X LiManagement Science 70 (3), 1729-1754, 20244*2024
3-) Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform RevenueZJ Liu, Y LiuMarketing Science, 20242*2024
4-) Consumer preferences and firm technology choiceY Liu, P Yildirim, ZJ ZhangInternational Journal of Research in Marketing 41 (1), 41-55, 202412024