Yi-Ting Huang

Yi-Ting Huang

Chung Yuan Christian University - Taoyuan / Taiwan
Business & Management / Marketing
AD Scientific Index ID: 4695933
中原大學
person_outline Yi-Ting Huang's MOST POPULAR ARTICLES
1-) Why do people play games on mobile commerce platforms? An empirical study on the influence of gamification on purchase intention Computers in Human Behavior 126, 106991, 2022
2-) The female gaze: Content composition and slot position in personalized banner ads, and how they influence visual attention in online shoppers Computers in Human Behavior 82, 1-15, 2018
3-) Important factors affecting user experience design and satisfaction of a mobile health app—a case study of daily yoga app International Journal of Environmental Research and Public Health 17 (19), 6967, 2020
4-) Finding love in online games: Social interaction, parasocial phenomenon, and in-game purchase intention of female game players Computers in Human Behavior 143, 107681, 2023
5-) Finding love in online games: Social interaction, parasocial phenomenon, and in-game purchase intention of female game playersAD Gong, YT HuangComputers in Human Behavior 143, 107681, 2023332023