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Ying Feng
Loughborough University - Loughborough / United Kingdom
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AD Scientific Index ID: 5412919
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Ying Feng's MOST POPULAR ARTICLES
1-)
Will Social Distancing in Service Encounters Affect Consumers’ Value Perception During the COVID-19 Pandemic? The Role of Servicescape, Self-Efficacy, and Technological …Y Feng, J MengJournal of Interactive Marketing 58 (2-3), 167-184, 202352023
2-)
Exploring the Dimensions of Technological Anthropomorphism: Insights into Human-Agent Interaction and Consumer BehaviourY Feng, J Meng2024 Association for Consumer Research (ACR) Conference, 20242024
3-)
Choosing the Perfect Coach: Real Person, Avatar, Humanoid Robot or Robot Dog? Empirical Studies of Para-social Relationship Formation in Exercise ExperienceY Feng, J Meng2023 American Marketing Association (AMA) Summer Academic Conference, 20232023
4-)
How Does Distance Matter to Third-place Experience? Role of Seat Arrangements and Social Distancing SignagesJ Meng, Y Feng, M Ji, B King2023 Global Marketing Conference, 881-882, 20232023
5-)
Impact of Digital Agent’s Types and Humanoid Features on Para-social Relationship: Evidence of Online Gym ExercisesY Feng, J Meng2023 European Marketing Academy (EMAC) Annual Conference, 20232023
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