Ying Xie

Ying Xie

University of Texas Dallas - Richardson / United States
Business & Management / Marketing
AD Scientific Index ID: 1677572
The University of Texas at Dallas
person_outline Ying Xie's MOST POPULAR ARTICLES
1-) Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media EngagementY Li, Y XieJournal of Marketing Research 57 (1), 1-19, 20203892020
2-) The role of targeted communication and contagion in product adoptionP Manchanda, Y Xie, N YounMarketing Science 27 (6), 961-976, 20083522008
3-) Measuring the lifetime value of customers acquired from google search advertisingTY Chan, C Wu, Y XieMarketing Science 30 (5), 837-850, 20111332011
4-) Pricing, frills, and customer ratingsD Kuksov, Y XieMarketing Science 29 (5), 925-943, 20101572010
5-) Understanding firm, physician and consumer choice behavior in the pharmaceutical industryP Manchanda, DR Wittink, A Ching, P Cleanthous, M Ding, XJ Dong, ...Marketing Letters 16, 293-308, 20051112005