Yinghui Catherine Yang

Yinghui Catherine Yang

University of California Davis - Davis / United States
Business & Management / Business Administration
AD Scientific Index ID: 1748126
person_outline Yinghui Catherine Yang's MOST POPULAR ARTICLES
1-) Mining web logs to improve website organization Proceedings of the 10th international conference on World Wide Web, 430-437, 2001
2-) Computational advertising: A paradigm shift for advertising and marketing? IEEE Intelligent Systems 32 (3), 3-6, 2017
3-) Evaluation of online personalization systems: A survey of evaluation schemes and a knowledge-based approach Journal of Electronic Commerce Research 6 (2), 112, 2005
4-) Evaluation of online personalization systems: A survey of evaluation schemes and a knowledge-based approachY Yang, B PadmanabhanJournal of Electronic Commerce Research 6 (2), 112, 2005682005
5-) GHIC: A hierarchical pattern-based clustering algorithm for grouping Web transactionsY Yang, B PadmanabhanIEEE Transactions on Knowledge and Data Engineering 17 (9), 1300-1304, 2005632005