Yinlong Zhang

Yinlong Zhang

University of Texas San Antonio - San Antonio / United States
Business & Management / Marketing
AD Scientific Index ID: 1679148
The University of Texas at San Antonio
person_outline Yinlong Zhang's MOST POPULAR ARTICLES
1-) The influence of self-construal on impulsive consumption The Routledge Companion to Identity and Consumption, 235, 2012
2-) The influence of self-construal on impulsive consumption Journal of Consumer Research 35 (5), 838-850, 2009
3-) The effect of self-construal on impulsive consumption Advances in consumer research 35, 2008
4-) The impact of accessible identities on the evaluation of global versus local products Journal of Consumer Research 36 (3), 524-537, 2009
5-) Power distance belief and impulsive buying Journal of Marketing Research 47 (5), 945-954, 2010