Yioula Melanthiou

Yioula Melanthiou

Cyprus University of Technology - Limassol / Cyprus
Business & Management / Marketing
AD Scientific Index ID: 1475577
Τεχνολογικό Πανεπιστήμιο Κύπρου
person_outline Yioula Melanthiou's MOST POPULAR ARTICLES
1-) Social media: Marketing public relations’ new best friend Journal of promotion management 18 (3), 319-328, 2012
2-) A contemporary higher education student-choice model for developed countries Journal of business research 60 (9), 979-989, 2007
3-) The use of social network sites as an e-recruitment tool Journal of Transnational Management 20 (1), 31-49, 2015
4-) Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship: A case study from France Journal of Business Research 119, 209-217, 2020
5-) The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector Journal of Marketing Communications 29 (2), 191-209, 2023