Yitian (Sky) Liang

Yitian (Sky) Liang

Tsinghua University - Beijing / China
Business & Management / Marketing
AD Scientific Index ID: 4932194
清华大学
person_outline Yitian (Sky) Liang's MOST POPULAR ARTICLES
1-) The sleepy consumer and variety seeking Z Huang, Y Liang, CB Weinberg, GJ Gorn Journal of Marketing Research 56 (2), 179-196, 2019 262019
2-) An empirical study of uniform and differential pricing in the movie theatrical market JYC Ho, Y Liang, CB Weinberg, J Yan Journal of Marketing Research 55 (3), 414-431, 2018 212018
3-) The effects of a government’s subsidy program: Accessibility beyond affordability P Xiao, R Xiao, Y Liang, X Chen, W Lu Management Science 66 (7), 3211-3233, 2020 112020
4-) How is mobile user behavior different? A hidden Markov model of cross-mobile application usage dynamicsS Wu, Y Tan, Y Chen, Y LiangInformation Systems Research 33 (3), 1002-1022, 2022182022
5-) Too time-crunched to seek variety: the influence of parenting motivation on consumer variety seekingY Liang, Z Huang, L SuJournal of Marketing Research 60 (4), 812-833, 202362023