Yiwei Zhang

University of Edinburgh - Edinburgh / United Kingdom

Business & Management / Marketing

AD Scientific Index ID: 5722901

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Yiwei Zhang's MOST POPULAR ARTICLES

1-) Attribution theory and negative emotions in tourism experiences Tourism Management Perspectives 40, 100904, 2021

2-) To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry Business Horizons 67 (5), 571-581, 2024

3-) Market amplification or transformation? The role of industry analysts in spreading WOM in B2B Journal of Business & Industrial Marketing 38 (8), 1623-1638, 2023

4-) What Drives Advertisers Toward or Away From Immersive Virtual Spaces? The Metaverse Conundrum: Affordances and “Disaffordances” Through the Eyes of Advertisers Journal of Advertising Research 64 (3), 255-283, 2024

5-) Anxious or free: Ambivalence towards digital disconnection in consumption settingsY Zhang, K Cowan, B Marder2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the …, 20222022

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