Yiwen Chen

Yiwen Chen

San Francisco State University - San Francisco / United States
Business & Management / Marketing
AD Scientific Index ID: 5162664
person_outline Yiwen Chen's MOST POPULAR ARTICLES
1-) Easy to start, hard to persist: antecedents and outcomes of entrepreneurial persistence in online marketplacesY Chen, L Chen, S Zou, H HouInternational Journal of Electronic Commerce 25 (4), 469-496, 2021212021
2-) Fostering resilience in new venture teams: The role of behavioral and affective integrationY Chen, Y ZhangGroup & Organization Management 46 (4), 773-816, 2021212021
3-) Entrepreneurial orientation in multinational corporations: antecedents and effectsL Chen, S Zou, H Xu, Y ChenManagement International Review 60, 123-148, 2020212020
4-) Factors affecting family firms’ communication behaviour: A cross-cultural studyL Chen, F Zhu, S Zou, Y ChenInternational Journal of Advertising 38 (2), 276-295, 2019132019
5-) Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videosY Chen, L Chen, Y PanJournal of Marketing Management, 1-29, 202452024