Yiyi Li

University of Texas Arlington - Arlington / United States

Business & Management / Marketing

AD Scientific Index ID: 4890177

Université du Texas à Arlington

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Yiyi Li's MOST POPULAR ARTICLES

1-) Is a picture worth a thousand words? An empirical study of image content and social media engagementY Li, Y XieJournal of Marketing Research 57 (1), 1-19, 20202712020

2-) Modeling Multichannel Advertising Attribution Across CompetitorsEZ Y Li, Y XieMIS Quarterly 43 (1), 287-312, 201924*2019

3-) Consumer Response to User Generated Content and Online AdvertisingY Li2017

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