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Yogesh Joshi
University of Maryland - College Park / United States
Business & Management / Marketing
AD Scientific Index ID: 1296231
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Yogesh Joshi's MOST POPULAR ARTICLES
1-)
New product diffusion with influentials and imitatorsC Van den Bulte, YV JoshiMarketing science 26 (3), 400-421, 20076762007
2-)
Putting one-to-one marketing to work: Personalization, customization, and choiceN Arora, X Dreze, A Ghose, JD Hess, R Iyengar, B Jing, Y Joshi, V Kumar, ...Marketing Letters 19 (3), 305-321, 20085812008
3-)
Information visibility and its effect on supply chain dynamicsYV JoshiMassachusetts Institute of Technology, 20001582000
4-)
A theory of combative advertisingY Chen, YV Joshi, JS Raju, ZJ ZhangMarketing Science 28 (1), 1-19, 20091342009
5-)
Harvesting brand information from social tagsH Nam, YV Joshi, PK KannanJournal of Marketing 81 (4), 88-108, 20171312017
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