Yolanda Polo

Yolanda Polo

Universidad de Zaragoza - Zaragoza / Spain
Business & Management / Marketing
AD Scientific Index ID: 4339298
University of Zaragoza
person_outline Yolanda Polo's MOST POPULAR ARTICLES
1-) The influence of EWOM characteristics on online repurchase intention: Mediating roles of trust and perceived usefulnessJ Matute, Y Polo-Redondo, A UtrillasOnline Information Review, 20162822016
2-) Loyalty to grocery stores in the Spanish market of the 1990sC Flavián, E Martı́nez, Y PoloJournal of Retailing and Consumer Services 8 (2), 85-93, 20012632001
3-) Followers\' entry timing: Evidence from the Spanish banking sector after deregulationL Fuentelsaz, J Gomez, Y PoloStrategic Management Journal 23 (3), 245-264, 20022342002
4-) Effect of brand extension strategies on brand image: A comparative study of the UK and Spanish marketsE Martinez, Y Polo, L De ChernatonyInternational Marketing Review 25 (1), 107-137, 20082162008
5-) Environmental respect: ethics or simply business? A study in the small and medium enterprise (SME) contextJ Cambra-Fierro, S Hart, Y Polo-RedondoJournal of Business Ethics 82, 645-656, 20082002008