Yolanda Sierra Murillo

Yolanda Sierra Murillo

Universidad de La Rioja - Logroño / Spain
Business & Management / Marketing
AD Scientific Index ID: 4361717
University of La Rioja
person_outline Yolanda Sierra Murillo's MOST POPULAR ARTICLES
1-) The role of technology in an omnichannel physical store: Assessing the moderating effect of gender Spanish Journal of Marketing-ESIC 22 (1), 63-82, 2018
2-) Consumer behavior in shopping streets: the importance of the salesperson's professional personal attention Frontiers in psychology 7, 125, 2016
3-) Omnichannel shopper segmentation in the fashion industry Journal of Promotion Management 25 (5), 681-699, 2019
4-) Diez tipos de expectativas Revista Perspectiva Empresarial 3 (1), 109-124, 2016
5-) Diez tipos de expectativasJ Pelegrín-Borondo, E Juaneda-Ayensa, C Olarte-Pascual, ...Revista Perspectiva Empresarial 3 (1), 109-124, 2016232016