Yong Hoe Hong

Yong Hoe Hong

Multimedia University - Cyberjaya / Malaysia
Business & Management / Marketing
AD Scientific Index ID: 438782
Universiti Multimedia
person_outline Yong Hoe Hong's MOST POPULAR ARTICLES
1-) Causal relationships among dimensions of consumer-based brand equity and purchase intention: Fashion industryN Khan, SHR Rahmani, HY Hoe, TB ChenInternational Journal of Business and Management 10 (1), 172, 20151262015
2-) Impulse buying behaviour of generation Y in fashion retailN Khan, LH Hui, TB Chen, HY HoeInternational Journal of Business and Management 11 (1), 144, 20161222016
3-) The Relationship among Audit Quality, Earnings Management, and Financial Performance of Malaysian Public Listed Companies.CP Ching, BH Teh, OT San, HY HoeInternational Journal of Economics & Management 9 (1), 2015912015
4-) The Determinants of Hybrid Vehicle Adoption: Malaysia PerspectiveYH Hong, N Khan, M MadiAustralian Journal of Basic and Apllied Sciences 7 (8), 447-454, 2013722013
5-) Acceptance of Smart Phone by Younger Consumers in MalaysiaYH Hong, BH Teh, CH SohAsian Social Science 10 (6), 34-39, 2014322014