Yong Liu

Yong Liu

University of Arizona - Tucson / United States
Business & Management / Marketing
AD Scientific Index ID: 1741432
person_outline Yong Liu's MOST POPULAR ARTICLES
1-) Does a firm's product-recall strategy affect its financial value? An examination of strategic alternatives during product-harm crises Journal of Marketing 73 (6), 214-226, 2009
2-) The Differential Effects of Online Word-of-Mouth and Critics' Reviews on Pre-release Movie Evaluation Journal of Interactive Marketing 24 (3), 185-197, 2010
3-) The Differential Effects of Online Word-of-Mouth and Critics\\\\\\\' Reviews on Pre-release Movie EvaluationA Chakravarty, Y Liu, T MazumdarJournal of Interactive Marketing 24 (3), 185-197, 20103202010
4-) When do third-party product reviews affect firm value and what can firms do? The case of media critics and professional movie reviewsY Chen, Y Liu, J ZhangJournal of Marketing 76 (2), 116-134, 20122762012
5-) Social learning in networks of friends versus strangersJ Zhang, Y Liu, Y ChenMarketing Science 34 (4), 573-589, 20151192015