Yongbing Jiao

Yongbing Jiao

Taizhou University - Jiangsu / China
Engineering & Technology / Computer Science
AD Scientific Index ID: 4584209
泰州学院
person_outline Yongbing Jiao's MOST POPULAR ARTICLES
1-) Social value, content value, and brand equity in social media brand communities: A comparison of Chinese and US consumers Y Jiao, M Ertz, MS Jo, E Sarigollu International Marketing Review 35 (1), 18-41, 2018 732018
2-) Social value and content value in social media: two ways to flow Y Jiao, J Gao, J Yang Journal of Advanced Management Science Vol 3 (4), 2015 542015
3-) Social value and content value in social media: Two paths to psychological well-being Y Jiao, MS Jo, E Sarigöllü Journal of organizational computing and electronic commerce 27 (1), 3-24, 2017 352017
4-) How do popularity cues drive impulse purchase in live streaming commerce? The moderating role of perceived powerL Lou, Y Jiao, MS Jo, J KohFrontiers in psychology 13, 948634, 2022352022
5-) A study of the impact of social media characteristics on customer adoption intention of social mediaY Jiao, J Yang, S XuInternational Academic Workshop on Social Science (IAW-SC-13), 1095-1099, 2013