Yongchao Ma|Yongchao Martin Ma

Yongchao Ma|Yongchao Martin Ma

City University of Hong Kong - Coimbatore / Hong Kong
Business & Management / Marketing
AD Scientific Index ID: 5270870
person_outline Yongchao Ma|Yongchao Martin Ma's MOST POPULAR ARTICLES
1-) Does writing style affect gender differences in the research performance of articles?: An empirical study of BERT-based textual sentiment analysisYongchao Ma, Ying Teng, Zhongzhun Deng, Li Liu, Yi ZhangScientometrics, 1-39, 20235*2023
2-) Using machine learning to investigate consumers\' emotions: the spillover effect of AI defeating people on consumers\' attitudes toward AI companiesYM Ma, X Dai, Z DengInternet Research, 202382023
3-) Boundary spanner closeness to partner firm as relational governance in turbulent versus stable environmentsS Cai, X Wang, Y Ma, X Zhou, Z YangEuropean Journal of Marketing 56 (1), 252-282, 202262022
4-) Does firms\' carbon disclosure increase consumers\' recycling willingness and firms\' recycling performance?Yongchao Martin Ma, Ying Teng, Zhongzhun Deng, Zhilin YangBusiness Strategy and the Environment, 1-20, 20224*2022
5-) Firms’ multi-sided platform construction efforts and ESG performance: An information processing theory perspectiveYongchao Ma, Zhongzhun Deng, Ying Teng, Zhilin Yang, Xu (Vivian) ZhengIndustrial Marketing Management, 202332023