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Yongjun Sung
AD Scientific Index 2024
Social Sciences / Psychology
Korea University - Seoul / South Korea
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Yongjun Sung's MOST POPULAR ARTICLES
1-)
Pictures speak louder than words: Motivations for using InstagramE Lee, JA Lee, JH Moon, Y SungCyberpsychology, behavior, and social networking 18 (9), 552-556, 20158222015
2-)
Effects of brand personality on brand trust and brand affectY Sung, J KimPsychology & Marketing 27 (7), 639-661, 20107252010
3-)
Brand personality structures in the United States and Korea: Common and culture-specific factorsY Sung, SF TinkhamJournal of Consumer Psychology 15 (4), 334-350, 20056392005
4-)
Why we post selfies: Understanding motivations for posting pictures of oneselfY Sung, JA Lee, E Kim, SM ChoiPersonality and individual differences 97, 260-265, 20164612016
5-)
Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouthE Kim, Y Sung, H KangComputers in Human Behavior 37, 18-25, 20144532014
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