Yoon Joo Lee

Yoon Joo Lee

Washington State University Pullman - Pullman / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 1344528
Washington State University
person_outline Yoon Joo Lee's MOST POPULAR ARTICLES
1-) The complex attribution process of CSR motivesS Kim, YJ LeePublic relations review 38 (1), 168-170, 20121762012
2-) The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sitesYJ Lee, HJ Yoon, NH O\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'DonnellJournal of business research 83, 202-214, 2018772018
3-) The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intentionYJ Lee, E Haley, K YangInternational Journal of Advertising 32 (2), 233-253, 2013462013
4-) The role of organizational perception, perceived consumer effectiveness and self-efficacy in recycling advocacy advertising effectivenessYJ Lee, E Haley, K YangEnvironmental Communication 13 (2), 239-254, 2019452019
5-) Interaction effects of perceived sponsor motives and Facebook credibility on willingness to visit social cause Facebook pageYJ Lee, HY AhnJournal of Interactive Advertising 13 (1), 41-52, 2013422013