Yosuke Tsuji

Yosuke Tsuji

Rikkyo University - Tokyo / Japan
Education / Physical Education and Sport Science
AD Scientific Index ID: 402624
立教大学
person_outline Yosuke Tsuji's MOST POPULAR ARTICLES
1-) Consumer satisfaction with an action sports eventY Tsuji, G Bennett, J ZhangSport Marketing Quarterly 16 (4), 199, 20072912007
2-) Examining fan motives and loyalty for the Chinese Professional Baseball League of TaiwanRT Wang, JJ Zhang, Y TsujiSport Management Review 14 (4), 347-360, 2011772011
3-) Investigating factors affecting brand awareness of virtual advertisingY Tsuji, G Bennett, JH LeighJournal of Sport Management 23 (4), 511-544, 2009742009
4-) Mediating effect of esports content live streaming in the relationship between esports recreational gameplay and esports event broadcastWW Jang, KK Byon, TA Baker III, Y TsujiSport, Business and Management: An International Journal 11 (1), 89-108, 2021702021
5-) Analysing the effects of advertising type and antecedents on attitude towards advertising in sport.G Bennett, M Ferreira, Y Tsuji, R Siders, B CianfroneInternational Journal of Sports Marketing and Sponsorship 8 (1), 2006602006