Young Jin Lee

University of Denver - Denver / United States

Business & Management / Marketing

AD Scientific Index ID: 1610899

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Young Jin Lee's MOST POPULAR ARTICLES

1-) Do I follow my friends or the crowd? Information cascades in online movie ratingsYJ Lee, K Hosanagar, Y TanManagement Science 61 (9), 2241-2258, 20153732015

2-) Social media and brand purchase: Quantifying the effects of exposures to earned and owned social media activities in a two-stage decision making modelK Xie, YJ LeeJournal of Management Information Systems 32 (2), 204-238, 20152262015

3-) Information Technology and the pandemic: a preliminary multinational analysis of the impact of mobile tracking technology on the COVID-19 contagion controlA Urbaczewski, YJ LeeEuropean Journal of Information Systems 29 (4), 405-414, 20201052020

4-) Effects of different types of free trials and ratings in sampling of consumer software: An empirical studyYJ Lee, Y TanJournal of Management Information Systems 30 (3), 213-246, 20131112013

5-) Social media advertising in a competitive market: Effects of earned and owned exposures on brand purchaseM Thornhill, K Xie, YJ LeeJournal of Hospitality and Tourism Technology 8 (1), 87-100, 2017722017

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