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Youngmin Yoon
Eastern New Mexico University - Portales / United States
Business & Management / Marketing
AD Scientific Index ID: 4837941
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Youngmin Yoon's MOST POPULAR ARTICLES
1-)
Role of Fanship in College Satisfaction through Using SNS for Sports Y Yoon, R Wang, S Jeong Journal of Multidisciplinary Research 8 (3), 23-40, 2016 72016
2-)
Assessing spectator motivation for the paralympics: the mediating role of attitudeM Kim, J Park, Y YoonInternational Journal of Sports Marketing and Sponsorship 24 (1), 186-202, 202352023
3-)
Fine-tuning brand endorsements: Exploring race-sport fit with athlete endorsersY Yoon, JW Kim, M Magnusen, M SagasJournal of Applied Sport Management 10 (3), 8, 201852018
4-)
Sport team mascots as communication tools: Determinants of mascot Twitter followersY Yoon, S Sato, A Goldsmith, Y TsujiGlobal Sport Business Journal 4 (3), 11-23, 201632016
5-)
Are you satisfied when you feel happy and sad concurrently? The role of dialectical thinkingSY Jun Woo Kim, Kyle Bunds, Youngmin YoonJournal of Multidisciplinary Research 8 (2), 33-48, 201612016
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