Youngseon Kim

Youngseon Kim

Central Connecticut State University - New Britain / United States
Business & Management / Marketing
AD Scientific Index ID: 4593014
Central Connecticut State University CCSU
person_outline Youngseon Kim's MOST POPULAR ARTICLES
1-) The Impact of Power-Distance Belief on Consumers’ Preference for Status BrandsY Kim, Y ZhangJournal of Global Marketing 27 (1), 13-29, 2014702014
2-) Power moderates the impact of desire for exclusivity on luxury experiential consumptionY KimPsychology & Marketing 35 (4), 283-293, 2018582018
3-) Marketing Communication on the InternetY Kim, TM LowreyWiley International Encyclopedia of Marketing, 2010202010
4-) Marketing expense and financial performance in arts and cultural organizationsH Lee, KC Ha, Y KimInternational Journal of Nonprofit and Voluntary Sector Marketing 23 (3), e1588, 2018192018
5-) Narrow, powerful, and public: the influence of brand breadth in the luxury marketY Kim, N WingateJournal of Brand Management 24 (5), 453–466, 2017192017