Youseok Lee

Youseok Lee

Myongji University - Yongin / South Korea
Business & Management / Marketing
AD Scientific Index ID: 4584291
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person_outline Youseok Lee's MOST POPULAR ARTICLES
1-) Determinants of growth and decline in mobile game diffusionJ Yi, Y Lee, SH KimJournal of Business Research 99, 363-372, 2019612019
2-) Do we always adopt Facebook friends’ eWOM postings? The role of social identity and threatY Kim, Y Park, Y Lee, K ParkInternational Journal of Advertising 37 (1), 86-104, 2018272018
3-) Impact of CSR news reports on firm valueJ Seok, Y Lee, BD KimAsia Pacific Journal of Marketing and Logistics 32 (3), 644-663, 2020192020
4-) A generalized Bass model for predicting the sales patterns of motion pictures having seasonality and herd behaviorY Lee, SH Kim, KC ChaJournal of Global Scholars of Marketing Science 22 (4), 310-326, 2012202012
5-) Impact of online information on the diffusion of movies: Focusing on cultural differencesY Lee, SH Kim, KC ChaJournal of Business Research 130, 603-609, 2021192021