Yu-Chen Hung

Yu-Chen Hung

Singapore University of Social Sciences SUSS (SIM University) - Singapur / Singapore
Business & Management / Marketing
AD Scientific Index ID: 5270822
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person_outline Yu-Chen Hung's MOST POPULAR ARTICLES
1-) Love the star, love the team? The spillover effect of athlete sub brand to team brand advocacy in online brand communitiesA Wong, YC HungJournal of Product & Brand Management, 2022232022
2-) Vicarious innovativeness or vicarious learning: The role of existing vicarious innovativeness in new product purchase intentionsCW Chao, M Reid, YC HungAustralasian Marketing Journal 24 (1), 87-92, 2016212016
3-) Cultural differences in hospitality service evaluations: mining insights of user generated contentC Guan, YC Hung, W LiuElectronic Markets, 1-21, 2022202022
4-) Winning box office with the right movie synopsisYC Hung, C GuanEuropean Journal of Marketing, 2020192020
5-) The weight of the saddened soul: the bidirectionality between physical heaviness and sadness and its implications for sensory marketingY Hung, X Zheng, J Carlson, LM GiurgeJournal of Marketing Management 33 (11-12), 917-941, 2017182017