Yu-Chen Hung

Yu-Chen Hung

Singapore University of Social Sciences SUSS (SIM University) - Singapur / Singapore
Business & Management / Marketing
AD Scientific Index ID: 5270822
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person_outline Yu-Chen Hung's MOST POPULAR ARTICLES
1-) Love the star, love the team? The spillover effect of athlete sub brand to team brand advocacy in online brand communities Journal of Product & Brand Management 32 (2), 343-359, 2023
2-) Cultural differences in hospitality service evaluations: mining insights of user generated content Electronic Markets 32 (3), 1061-1081, 2022
3-) Blended human-technology service realities in healthcare Journal of Service Theory and Practice 32 (1), 75-99, 2022
4-) Winning box office with the right movie synopsis European Journal of Marketing 54 (3), 594-614, 2020
5-) The weight of the saddened soul: the bidirectionality between physical heaviness and sadness and its implications for sensory marketing Journal of Marketing Management 33 (11-12), 917-941, 2017