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Yu Tian
AD Scientific Index 2024
Business & Management / Communications and Media Studies
Syracuse University - Syracuse / United States
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Yu Tian's MOST POPULAR ARTICLES
1-)
“Others are more vulnerable to fake news than I Am”: Third-person effect of COVID-19 fake news on social media usersJ Yang, Y TianComputers in Human Behavior 125, 106950, 2021872021
2-)
Deny or bolster? A comparative study of crisis communication strategies between Trump and Cuomo in COVID-19Y Tian, J YangPublic Relations Review 48 (2), 102182, 2022252022
3-)
Human versus virtual influencer: The effect of humanness and interactivity on persuasive CSR messagingJ Yang, P Chuenterawong, H Lee, Y Tian, TM ChockJournal of Interactive Advertising 23 (3), 275-292, 2023162023
4-)
Network matters: an examination of the direct and mediated influences of network size and heterogeneity on WeChat fatigueB Zhou, Y TianComputers in Human Behavior 139, 107489, 2023152023
5-)
Share or not? Effects of stereotypes on social media engagement using the stereotype content modelY Tian, J Yang, P ChuenterawongJournalism Practice 17 (3), 574-600, 202392023
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