Yujie Wei

Yujie Wei

University of West Georgia - Carrollton / United States
Business & Management / Marketing
AD Scientific Index ID: 1685720
person_outline Yujie Wei's MOST POPULAR ARTICLES
1-) Social media peer communication and impacts on purchase intentions: A consumer socialization frameworkX Wang, C Yu, Y WeiJournal of Interactive Marketing 26 (4), 198-208, 201213182012
2-) Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personalityA Poddar, N Donthu, Y WeiJournal of Business Research 62 (4), 441-450, 20094072009
3-) Global brand equity model: combining customer‐based with product‐market outcome approachesH Wang, Y Wei, C YuJournal of Product & Brand Management, 20082012008
4-) The power of many: an assessment of managing internet group purchasingY Wei, DW Straub, A PoddarJournal of Electronic Commerce Research 12 (1), 19, 20111082011
5-) Understanding salespeople\'s learning experiences through blogging: a sociaal learning approachM Rollins, D Nickell, Y WeiIndustrial Marketing Management 43 (6), 1063-1069, 2014812014