Yukyoum Kim; 김유겸

Yukyoum Kim; 김유겸

Seoul National University - Seoul / South Korea
Education / Physical Education and Sport Science
AD Scientific Index ID: 417266
서울대학교
person_outline Yukyoum Kim; 김유겸's MOST POPULAR ARTICLES
1-) Constraints and motivators: A new model to explain sport consumer behaviorYK Kim, G TrailJournal of Sport Management 24 (2), 190-210, 20103512010
2-) A conceptual framework for understanding relationships between sport consumers and sport organizations: A relationship quality approach.YK Kim, G TrailJournal of sport management 25 (1), 20112492011
3-) A reconceptualization of brand imageJL Lee, JD James, YK KimInternational journal of business administration 5 (4), 1, 20142332014
4-) The influence of relationship quality on sport consumption behaviors: An empirical examination of the relationship quality frameworkYK Kim, G Trail, YJ KoJournal of Sport Management 25 (6), 576-592, 20112402011
5-) Factors influencing sponsorship effectiveness: A meta-analytic review and research synthesisY Kim, HW Lee, MJ Magnusen, M KimJournal of Sport Management 29 (4), 408-425, 20151682015