Yuli Liang

Yuli Liang

Texas State University - San Marcos / United States
Engineering & Technology / Textile Engineering
AD Scientific Index ID: 5403235
person_outline Yuli Liang's MOST POPULAR ARTICLES
1-) Implementation of artificial intelligence in fashion: are consumers ready?Y Liang, SH Lee, JE WorkmanClothing and Textiles Research Journal 38 (1), 3-18, 20201002020
2-) Comparison of consumers’ acceptance of online apparel mass customization across web and mobile channelsY Liang, C LiuJournal of Global Fashion Marketing 10 (3), 228-245, 2019242019
3-) How do consumers perceive mobile self-checkout in fashion retail stores?Y Liang, SH Lee, JE WorkmanInternational journal of retail & distribution management 50 (6), 677-691, 2022172022
4-) How do smartwatch price and brand awareness drive consumer perceptions and purchase intention? A perceived value approachB Ramkumar, Y LiangInternational Journal of Technology Marketing 14 (2), 154-180, 2020212020
5-) College students’ acceptance of online mass-customized athletic shoesY Liang, C Liu, LB McRobertsFashion and Textiles 4, 1-16, 2017172017