Yuli Zhang

Yuli Zhang

Stockton University - Stockton / United States
Business & Management / Marketing
AD Scientific Index ID: 5403248
person_outline Yuli Zhang's MOST POPULAR ARTICLES
1-) Facing the “right” side? The effect of product facing directionY Zhang, H Kwak, H Jeong, M PuzakovaJournal of Advertising 48 (2), 153-166, 2019212019
2-) When distraction may be a good thing: The role of distraction in low‐fit brand extension evaluationY Zhang, H Kwak, M Puzakova, CR TaylorPsychology & Marketing 37 (4), 604-621, 2020122020
3-) Space between products on display: the impact of interspace on consumer estimation of product sizeY Zhang, H Kwak, M Puzakova, CR TaylorJournal of the Academy of Marketing Science, 1-23, 2021102021
4-) Going it alone or together: the role of space between products on consumer perceptions of price promotionsH Kwak, Y Zhang, M Puzakova, T MoriguchiInternational Journal of Advertising 39 (7), 1086-1114, 202052020
5-) Concave or convex? The impact of display surface curvature on social appeals’ persuasion: the mediating role of self–other overlapY Zhang, C WangEuropean Journal of Marketing 56 (4), 1108-1125, 202212022