Yun-Chia Tang 唐運佳

Yun-Chia Tang 唐運佳

Tunghai University - Taichung City / Taiwan
Business & Management / Marketing
AD Scientific Index ID: 5403579
東海大學
person_outline Yun-Chia Tang 唐運佳's MOST POPULAR ARTICLES
1-) Does raising value co-creation increase all customers’ happiness?YC Hsieh, HC Chiu, YC Tang, WY LinJournal of Business Ethics 152, 1053-1067, 2018912018
2-) Do colors change realities in online shopping?YC Hsieh, HC Chiu, YC Tang, M LeeJournal of interactive marketing 41 (1), 14-27, 2018672018
3-) Purchase decision: does too much choice leave us unhappy?YC Tang, YC Hsieh, HC ChiuEuropean Journal of Marketing 51 (7/8), 1248-1265, 2017512017