Yung Kyun Choi

Yung Kyun Choi

Dongguk University - Seoul / South Korea
Others
AD Scientific Index ID: 4989602
동국대학교
person_outline Yung Kyun Choi's MOST POPULAR ARTICLES
1-) Gearing up for mobile advertising: A cross‐cultural examination of key factors that drive mobile messages home to consumers Psychology & Marketing 25 (8), 756-768, 2008
2-) The effects of anthropomorphic agents on advertising effectiveness and the mediating role of presence Journal of Interactive Advertising 2 (1), 19-32, 2001
3-) E-WOM messaging on social media: social ties, temporal distance, and message concreteness Internet Research 27 (3), 495-505, 2017
4-) The effectiveness of comparative advertising in Korea and the United States: A cross-cultural and individual-level analysis Journal of advertising 33 (4), 75-87, 2004
5-) When intrusive can be likable Journal of Advertising 40 (2), 63-76, 2011