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Yuping Liu Thompkins
AD Scientific Index 2024
Business & Management / Marketing
Old Dominion University - Norfolk / United States
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Yuping Liu Thompkins's MOST POPULAR ARTICLES
1-)
What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectivenessY Liu, LJ ShrumJournal of advertising 31 (4), 53-64, 200216952002
2-)
Managing brands in the social media environmentS Gensler, F Völckner, Y Liu-Thompkins, C WiertzJournal of interactive marketing 27 (4), 242-256, 201312192013
3-)
The long-term impact of loyalty programs on consumer purchase behavior and loyaltyY LiuJournal of marketing 71 (4), 19-35, 20079102007
4-)
Developing a scale to measure the interactivity of websitesY LiuJournal of advertising research 43 (2), 207-216, 20039492003
5-)
Competing loyalty programs: Impact of market saturation, market share, and category expandabilityY Liu, R YangJournal of Marketing 73 (1), 93-108, 20094442009
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