Yuri Seo

Yuri Seo

University of Auckland - Auckland / New Zealand
Business & Management / Business Administration
AD Scientific Index ID: 50919
person_outline Yuri Seo's MOST POPULAR ARTICLES
1-) Electronic sports: a new marketing landscape of the experience economyY SeoJournal of Marketing Management 29 (13/14), 1542-1560, 20133342013
2-) Beyond solitary play in computer games: the social practices of eSportsY Seo, SU JungJournal of Consumer Culture 16 (3), 635-655, 20162642016
3-) Professionalized consumption and identity transformations in the field of eSportsY SeoJournal of Business Research 69 (1), 264-272, 20162262016
4-) Complaining practices on social media in tourism: a value co-creation and co-destruction perspectiveR Dolan, Y Seo, J KemperTourism Management 73, 35-45, 20193152019
5-) David and Goliath: When and why micro-Influencers are more persuasive than mega-InfluencersJ Park, JM Lee, VY Xiong, F Septianto, Y SeoJournal of Advertising 50 (5), 584-602, 20212902021