Yusuf Oc

King's College London - London / United Kingdom

Business & Management / Marketing

AD Scientific Index ID: 5162608

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Yusuf Oc's MOST POPULAR ARTICLES

1-) GIST do it! How motivational mechanisms help wearable users develop healthy habitsY Oc, K PlanggerComputers in Human Behavior 128, 107089, 2022112022

2-) An acceptance model for sports technologies: the effects of sports motivation, sports type and context-aware characteristicsY Oc, A TokerInternational Journal of Sports Marketing and Sponsorship 23 (4), 785-803, 202292022

3-) Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learningY Oc, K Plangger, S Sands, CL Campbell, L PittPsychology & Marketing 40 (9), 1704-1719, 202322023

4-) Multi-components mobile propagation model of park environmentSS Şeker, Y Öç, F Kunter2010 IEEE 18th Signal Processing and Communications Applications Conference …, 201022010

5-) Long-term marketing effectiveness in Turkey: Does it differ from that in the US and Western Europe?K Pauwels, E Ari, Y OcAfro Eurasian Studies 3 (1), 46-70, 201412014

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