Yuvay Meyers Ferguson

Yuvay Meyers Ferguson

Howard University - Washington / United States
Business & Management / Marketing
AD Scientific Index ID: 5218619
person_outline Yuvay Meyers Ferguson's MOST POPULAR ARTICLES
1-) Immigrants versus nationals: When an intercultural service encounter failure turns to verbal confrontationGD Johnson, YJ Meyers, JD WilliamsJournal of Public Policy & Marketing 32 (1_suppl), 38-47, 2013342013
2-) Targeted marketing and African American millennial consumersYJ Meyers, AJ MorganJournal of Research in Interactive Marketing 7 (1), 6-17, 2013322013
3-) Best address: the use of innovative marketing in the real estate industryY Jeanine Meyers, SS HarmelingJournal of Research in Marketing and Entrepreneurship 13 (1), 74-84, 2011232011
4-) Skin tone as the signifier of race: The effect of consumer ethnic identity on targeted marketingYJ MeyersAcademy of Marketing Studies Journal 15, 77, 2011202011
5-) Target marketing and the product: categorizing products to understand the resulting marketing communication outcome measuresYJ MeyersJournal of Management and Marketing Research 5, 1, 2010202010