Yvonne Kabeya Saini

Yvonne Kabeya Saini

University of the Witwatersrand - Johannesburg / South Africa
Business & Management / Marketing
AD Scientific Index ID: 5837565
Universiteit van die Witwatersrand
person_outline Yvonne Kabeya Saini's MOST POPULAR ARTICLES
1-) Consumer awareness and usage of Islamic banking products in South AfricaY Saini, G Bick, L AbdullaSouth African Journal of Economic and Management Sciences 14 (3), 298-313, 20111152011
2-) The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brandsYK Saini, JG Lynch JrInternational Journal of Research in Marketing 33 (3), 702-705, 2016552016
3-) Brand positioning and business performance of alcoholic beverage firms in an emerging market context: the mediation effect of brand equityLEK Ameyibor, P Anabila, YK SainiInternational Journal of Wine Business Research 34 (1), 133-154, 2021352021
4-) Predicting organisational commitment: The role of line manager communication, employee trust and job satisfactionT Ndlovu, ES Quaye, YK SainiSouth African journal of business management 52 (1), 11, 2021262021
5-) The impact of internal branding on employees’ brand supporting behaviour in bankingB Taku, YK Saini, R AbrattServices marketing quarterly 43 (2), 166-182, 2022212022