Zahy Ramadan

Zahy Ramadan

Lebanese American University - Beirut / Lebanon
Social Sciences / Social Science
AD Scientific Index ID: 438348
الجامعة الاميركية اللبنانية
person_outline Zahy Ramadan's MOST POPULAR ARTICLES
1-) Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites Journal of Business Research 117, 862-872, 2020
2-) Computer-generated influencers: the rise of digital personalities Marketing Intelligence & Planning 40 (5), 589-603, 2022
3-) An adapted TPB approach to consumers’ acceptance of service-delivery drones Technology Analysis & Strategic Management 29 (7), 817-828, 2017
4-) From Amazon. com to Amazon. love: How Alexa is redefining companionship and interdependence for people with special needs Psychology & Marketing 38 (4), 596-609, 2021
5-) Marketing in the metaverse era: toward an integrative channel approach Virtual Reality 27 (3), 1905-1918, 2023