Zarema Khon

Zarema Khon

Nazarbayev University - Nur-Sultan / Kazakhstan
Business & Management / Marketing
AD Scientific Index ID: 5024522
Назарбаев Университетi
person_outline Zarema Khon's MOST POPULAR ARTICLES
1-) Lay Theories of Manipulation: Do Consumers Believe They Are Susceptible to Marketers’ Trickery? Z Khon, SGB Johnson, H Hang PsyArXiv, 2020 52020
2-) When do consumers favor overly precise information about investment returns?E Batteux, A Bilovich, Z Khon, SGB Johnson, D TuckettJournal of Experimental Psychology: Applied 29 (2), 302, 202322023
3-) Moral deteriorations sever firm identityJ De Freitas, Z Khon, P Kim, S JohnsonHarvard Business School Strategy Unit Working Paper, 22-077, 202222022
4-) Dual Process Intuitions: Consumers’ Beliefs about Persuasion Processing Drive Morality of Marketing CommunicationsZ Khon, YJ Chen, Y Simonyan, H Hang, SGB JohnsonPsyArXiv, 20222022
5-) Consumers Prefer System 2 Marketing Tactics: Dual Process Intuitions: Consumers’ Beliefs about Persuasion Processing Drive Morality of Marketing CommunicationZ Khon, YJ Chen, Y Simonyan, H Hang, S JohnsonSociety of Judgement and Decision Making: SJDM, 20222022