Zazli Lily Wisker

Wellington Institute of Technology - Wellington / New Zealand

Business & Management / Entrepreneurship

AD Scientific Index ID: 4544541

Wellington Instituut voor Technologie

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Zazli Lily Wisker's MOST POPULAR ARTICLES

1-) Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performanceA Poulis, Z WiskerJournal of Product & Brand Management 25 (5), 490-503 DOI: 10.1108/JPBM-04 …, 2016632016

2-) Emotional Intelligence and Sales Performance. A Myth or Reality?ZL Wisker, A PoulisInternational Journal of Business and Society 16 (2), 185-200, 2015492015

3-) Marketing a destination brand image to Muslim tourists: Does accessibility to cultural needs matter in developing brand loyalty?ZL Wisker, D Kadirov, J NizarJournal of Hospitality & Tourism Research, 1-22, 2020372020

4-) The effect of fake news in marketing halal food: a moderating role of religiosityZL WiskerJournal of Islamic Marketing 12 (3), 558-575, 2021532021

5-) Examining relationship quality in e-tailing experience: A moderated mediation modelZL WiskerMarketing Intelligence & Planning 38 (7), 863-876, 2020512020

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