Zecong Ma

Zecong Ma

Binghamton University - Vestal / United States
Business & Management / Marketing
AD Scientific Index ID: 5218076
State University of New York at Binghamton
person_outline Zecong Ma's MOST POPULAR ARTICLES
1-) Image-mining: exploring the impact of video content on the success of crowdfunding Journal of Marketing Analytics 9 (4), 265-285, 2021
2-) Enhancing business professional competencies in a virtual educational environment The International Journal of Management Education 20 (3), 100700, 2022
3-) How do consumers choose offline shops on online platforms? An investigation of interactive consumer decision processing in diagnosis-and-cure markets Journal of Research in Interactive Marketing 16 (2), 277-291, 2022
4-) Early backers' social and geographic influences on the success of crowdfunding Journal of Research in Interactive Marketing 17 (4), 510-526, 2023
5-) The impact of a manufacturer’s financial liquidity on its market strategies and pricing and promotion decisions in retail grocery markets Journal of Business Research 142, 844-857, 2022