Zecong Ma

Zecong Ma

Binghamton University - Vestal / United States
Business & Management / Marketing
AD Scientific Index ID: 5218076
State University of New York at Binghamton
person_outline Zecong Ma's MOST POPULAR ARTICLES
1-) Image-mining: exploring the impact of video content on the success of crowdfundingZ Ma, S PalaciosJournal of Marketing Analytics 9 (4), 265-285, 2021112021
2-) Enhancing business professional competencies in a virtual educational environmentR Bishop-Monroe, M Jordan, Z Ma, K RoyaltyThe International Journal of Management Education 20 (3), 100700, 202282022
3-) How do consumers choose offline shops on online platforms? An investigation of interactive consumer decision processing in diagnosis-and-cure marketsJJY Lee, Z MaJournal of Research in Interactive Marketing 16 (2), 277-291, 202252022
4-) Early backers\' social and geographic influences on the success of crowdfundingZ MaJournal of Research in Interactive Marketing 17 (4), 510-526, 202382023
5-) The impact of a manufacturer’s financial liquidity on its market strategies and pricing and promotion decisions in retail grocery marketsMK Agarwal, Z Ma, CH Park, Y ZhengJournal of Business Research 142, 844-857, 202282022